5 Roles of a Salesforce Developer

A day in the life of a Salesforce developer is a busy one. A Salesforce Org requires plenty of attention to ensure it is running effectively for a business. Alongside a Salesforce administrator, a Salesforce developer plays a pivotal role in creating solutions that improve the customer relationship management software for both businesses and clients.


What is a Salesforce Developer? 

A Salesforce developer will analyse the company process, create CRM workflows and develop custom solutions for the needs of the business. They will work with all departments on the team to create scalable processes within the business. A Salesforce developer is required to be creative and technically minded to create effective solutions for a business.


Difference between a Salesforce Developer and Administrator

The difference between a Salesforce developer and administrator is down to the roles they complete within the Salesforce Org. While an administrator will monitor the system to ensure it works properly and all access rights are up-to-date, a developer will create apps and solutions. They will also ensure that Sales Cloud and Service Cloud remain configured well with the system used by the business.


What are the key tasks that a Salesforce Developer needs to complete? We take a look so you can gain a better understanding of the role of a Salesforce Developer.


1.  Building Functionality

Salesforce developers are expected to support in building functionality. As an expert in writing apex code, there are various tasks that they will complete to support with this. For example, the individual will create Salesforce Triggers that can’t be completed declaratively, the creation of Visualforce pages, building triggers and more depending on the requirements of your customers or colleagues.


2. Integration 

Another element of building within Salesforce is integration. This is vital for a website as Salesforce has more APIs (Application Program Interface) than most platforms. If you depend on your existing data and systems, a developer can use the adaptability offered by Salesforce APIs. They can integrate all processes and information in two directions which ensures all systems communicate efficiently.


3. Testing and Deployment

As a developer, they can sign up to a two licence “Developer Edition” which gives them complete freedom of Salesforce. In this, conceptual work can be created and techniques can be tested away from version control, test requirements and other users which can be complicated.

The edition is also where functionality is started. In here, developers will test all development in a staging sandbox before submitting it to the live platform. As you want all new functionality to work effectively, testing it separately will avoid interference with the current business processes.

The staging area also allows for developers to fix annoying bugs that could potentially cause issues. This is where a Salesforce administrator can be brought in to test the usability of new features and provide helpful feedback.


4. Deploy and Document Tasks and Changes

When tasks are completed within Salesforce, any changes are recorded by the platform. A developer should also have their own ongoing documentation through development. This is important for the Salesforce admin team as they can be prepared for any issues related to customer interaction or support.

5. Conduct Workshops With Teams 

The goal of implementing Salesforce is to get an ROI through improved selling to boost profits. To do so effectively, a Salesforce developer needs to create features for staff to use that will help with that. However, for a developer to gain greater understanding of wider business goals, they must conduct workshops with teams. From this, a developer can identify any current gaps in the Salesforce system that could be improved.


Salesforce Developer Tools

As part of their everyday tasks, Salesforce developers will use the following tools regularly:


  • Programming Languages – these include JavaScript, HTML5 and CSS)
  • Development Technologies – such as (APEX, Migration Tools, SOQL, Visualforce and Web Services)
  • Web Development Tools – including (Eclipse, Sublime, Git and IDE)


Salesforce Developers and Purus

As a Salesforce development and integration consultants, our expert team can complete these tasks for you – so you don’t have to worry about using time to train someone in-house for the role. Focus on sales and profits while we focus on your Salesforce Org. Get in touch with Purus today!

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