3 Ways Salesforce Can Improve Your SaaS Business

Operating a successful SaaS company can come with a number of unique business challenges. Aside from ensuring that the software you provide answers your customer’s needs, it also involves attracting new leads, handling retainers, making sure customers are satisfied with the service, providing support, and managing the entire sales process from generating quotes to getting paid.

Because Salesforce is a SaaS company itself, it is well-positioned to both understand and aid your business. With a wealth of useful features and products, here are three key ways that Salesforce can boost your business and improve your offering:

A Smooth, Simplified Sales Process

In order to secure the high-quality customers you want, it is essential to generate a high volume of leads and remain in contact with these leads throughout the sales cycle. Further, the sales process is often linked to other business operations, necessitating consistent communication and alignment to ensure excellent service to your customers.

Managing all of this can be difficult – which is where Salesforce comes in. It acts as the central business hub, connecting sales and marketing, providing a singular, trustworthy source of information and offering a streamlined sales journey. With Salesforce, businesses can automate much of their sales processes, freeing up key decision-makers to focus on important tasks and strategic planning.

Scalability and Accuracy

The more successful your SaaS business, the more likely you are to grow. Being able to scale up as and when needed is crucial, and with the flexibility and versatility of Salesforce, it is more than capable of growing with you – no matter how big you get.

Additionally, Salesforce is designed to work with numerous different income streams. Be it setup charges, one-off transactions, discounts, refunds or repeat retainers, Salesforce provides accuracy across the board. Given the nature of SaaS operations, even a single mistake can lead to lost revenue. For this reason it is essential to establish a dependable, accurate system for product configuration, quoting, and pricing.

Increased Customer Satisfaction

Satisfied customers are repeat customers. But because every customer is different, with varying expectations and requirements, this is often easier said than done.

Enter Salesforce Service Cloud, a comprehensive solution that provides full visibility of every customer interaction. Salesforce Service Cloud enables your customer service team to create an across-the-board support strategy, catering to customers’ preferred channels such as email, phone, live chat, SMS, or WhatsApp. This type of total overview allows your business to provide consistently high levels of customer satisfaction, regardless of how big or small that customer is.

See the Success of Salesforce in Your SaaS Business

If you are interested in implementing Salesforce, reach out to us at Purus. As Salesforce experts, we are happy to help with any onboarding requirements you might have.

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Find out what the right Salesforce partner can do for you. Speak to a Purus consultant today. Get in touch.

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