Mobile App Development Trends of 2019
Mobile application development has grown at a fast rate to meet with demand. According to a report by We are Social, there are now over 5.1 billion smartphone users worldwide. With most of the world using smart devices, the focus on mobile app development has continued. Businesses know that their own applications must innovate to keep up with current trends.
Mobile apps are now a fixture of everyday life. It comes as no surprise that Statista is predicting that by 2020, mobile apps will generate $188.9 billion in global revenue. With 5G on its way across the world, app development will see changes. As smartphones are coming with specifications that rival most computers, this gives mobile app developers more room to play with.
Previously, we have explored the Best Business Mobile Apps of 2018 currently available in app stores. However, it is important for marketing campaigns to know of upcoming development trends, to keep those sales coming in. Here are the mobile app development trends to watch out for in 2019.
Accelerated Mobile Pages
Since their integration into Google search in 2016, Accelerated Mobile Pages have added an extra dimension to marketing content. By implementing these pages within the framework of the app, developers have been able to boil down the HTML. AMP has allowed for better user experience and consequently a retention in users.
AMP has several benefits, as it gives your brand better visibility, higher search rankings and more effective ads. With JavaScript eliminated your ad is more focused and visible for the user. With benefits like these, the development in this technology will help in driving online sales.
Artificial Intelligence
AI and machine learning are now embedded within the vast majority of mobile apps and the handsets themselves. Intelligent digital assistants are now embedded within the core build of any smartphones. The likes of Google Assistant, Siri and Amazon Alexa are leading the way in increasing the impact of robots on our daily lives. Businesses are optimising their websites to ensure their content is readable for a robot.
The AI that is manifesting itself across all marketing, are chatbots. Chatbots can give AI-based chat support on shopping apps which help guide buyers along with the information they need. AI can even help customers complete transactions. Chatbot integration can help businesses generate yearly savings of up to $7.5 billion.
Customer Relationship Management (CRM) software such as Salesforce, is ahead of the trend by using AI to help generate sales. AI uses data to keep deals moving forward through the sales cycle. Sales reps can use this instant live data in their sales calls and pitches. AI can also discover new segments in consumers, identify customers reps should target and give predictive recommendations automatically.
CRM’s can also integrate chatbots for customers easily within the software, through the use of its bespoke apps.
Wearable Technology
By 2020, Statista predicts that over 170 million will be shipped in 2020. Because of this, app developers are looking at creating bespoke apps for wearable devices – especially smartwatches. While fitness and movement tracking dominating this area, businesses are looking at ways they can tap into this market.
KCOM have highlighted the benefits of wearable technology in the workplace. Alongside the known benefits such as hands-free designs and health monitoring, data collection and customer care on mobile apps is also great for business. Sales reps can use their wearable technology to access vital customer data wherever they are. This keeps reps better connected than they ever have before. It also gives the customer an impression of a detailed service by the business. The potential for app development is there, with instant information allowing for sales teams to know exactly who their customer is.
Cloud Integration
Cloud integration is taking over our everyday use of smartphones, devices and computers. With streamlining of operations, cloud saving also leaves reduced costs in hosting, better storage space and loading capacity for businesses. Cloud-based systems such as Google Drive, Drivebox and OneDrive are being used to help with collaboration. Colleagues can work together on the same document without others being kicked out of it. With this extra productivity, businesses can grow and improve at faster rates.
Again, a CRM is already using cloud integration as a vital part of the service. Sales teams can use software such as Salesforce to have access to important sales data wherever they are on the road. Having this data to hand can help improve customer relationship and also push sales thanks to the AI-assisted software. With sales, services and marketing all combined into one cloud-based software, the elements integrate for better productivity and profitability.
Mobile Wallets
Customers are now used to frictionless payment from the mobile applications that they use. As technology has advanced, a gradual shift in the way we pay has taken place. Consumers have now moved away from cash to debit, mobile wallets and digital currencies. In the UK, consumers spent £975 million via mobile payments in 2017, representing 328% year-on-year rise. The 2019 global figure is expected to reach $1086 billion. With Apple Pay, Google Pay and Samsung Pay embedded within the framework of mobile devices, it has never been easier to spend money.
Businesses need to ensure that their customers can purchase using these methods. As the statistics show, M-commerce will only continue to grow. Digital wallets such as PayPal are incredibly popular as alternative methods of payment. With the rise of digital currency such as BitCoin, consumers are looking at different ways to use their money. It is vital that businesses create apps that integrate these payment gateways with secure encryption to capture that audience.
Mobile app development trends are forever changing, as technology continues to develop new ways for businesses to connect with their customers. As long as businesses stay ahead of the technology trends, it will only help with furthering sales in the future.
Salesforce Consultants
Purus work with businesses in a range of industries offering them Salesforce development services to boost their sales. Salesforce can help bring these mobile app development trends together, without the need of IT experts. For more information on our Salesforce consultancy service, don’t hesitate to get in touch.