Improve conversion rates, deliver qualified leads and make your campaigns much more efficient with Pardot. Reach prospective client through a wide range of means, such as paid social, PPC and email. Understand how prospective clients interact with your brand, sync with your current customers and enhance communication. Prospective clients are more likely to research products and suppliers online through various channels, such as your website and social, and will have on average between 6-8 points of contact before they are ready to buy. Pardot allows you to track and score this behaviour and when the time is right to push these hot leads to your Sales team so they are making the best of their time by only contact hot prospects.

What is Pardot?

Pardot is a marketing solution that supports the needs of B2B organisations in a range of sizes. From email marketing to landing pages, lead qualification and lead nurturing, Pardot can be integrated with Salesforce Sales Cloud and Service Cloud in order to pass valuable data between this innovative marketing solution and your business’s CRM solution.

Pardot and Salesforce Integration with Purus

If you want to sync Pardot to your Salesforce solutions, this will require mapping and expertise. Whether you wish to implement Service Cloud, Sales Cloud or Pardot, Purus offer bespoke implementation, development, support and training services that can be tailored to the needs of your business.

Pardot Features


Prospect Graphs including active prospects, created prospects and identified companies are shown on the Dashboard.


Automate various processes in your account with Automation Rules for specific criteria. Create Drip Programs to enable easy and effective lead nurturing.


Identify your Prospects, review your marketing elements and report on all your marketing efforts with ease.


Review your various marketing efforts, their results and effectiveness through Pardot reporting, across all marketing elements.

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