voestalpine Metsec is a UK-based subsidiary of the voestalpine Group, specializing in cold roll-formed steel products. As a leading manufacturer and supplier of steel framing, purlins, cable management systems, and bespoke structural components, the company primarily serves the construction and engineering sectors.
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To address the business challenges, voestalpine Metsec partnered with Purus to implement a tailored Salesforce solution. The initial phase focused on deploying Sales Cloud, with bespoke applications designed for each division, incorporating custom objects, tools, and workflows relevant to their specific needs.
As the solution evolved, Purus delivered several key custom integrations to maximise the value of Salesforce and improve user access to critical information:
Teams now have a 360-degree view of customers and projects, leading to more strategic engagement and improved conversion rates.
Integrations with systems like Metbos and Glenigan reduced manual data entry and provided timely insights for decision-making.
Standardised processes and shared access to customer/project data improved interdepartmental collaboration and reduced response times.
The survey tool enabled more effective collection and analysis of customer feedback, supporting service improvements.
Since implementing the Glenigan API Integration, the win rate on projects has seen a significant increase.